LOCAL arts promoters Yezi-Arts and Muvi Tv have been rated as top local
production houses who aim at producingcontent that promotes and stimulates
debate around cultural issues.This is according to a study by the United
Nations Conference on Trade and Development (UNCTAD) dubbed “Strengthening
the Creative Industries for development in Zambia”,regarding the audio/visuals
and the creative initiatives.
Yezi Arts, with experience in video production spanning over a decade, has through its works helped to promote
debate around social and cultural issues not only through the national broadcaster but also by using alternative
means like the ‘bus campaigns’, the study notes. It further states that the media have been contributing in
raising public awareness and disseminating information and culture through radio and television programmes.The
study is a policy-oriented report issued as one of the main outcomes of the multi-agency pilot project for
strengthening the creative industries in fiveACP countries through employment and trade expansion.
The project is a component of the ACP-EU Support Programme to Cultural Industries, jointly implemented by ILO,
UNCTAD and UNESCO for the period 2008-2011.The report is prepared by the UNCTAD Creative Economy Programme in
co-operation with the government, who provided a country policy review assessing the current status and the
potential of the creative industries in Zambia.
Government has been building cultural villages to support the creative economy. In Lusaka, for instance, the Kabwata
cultural village houses about 60 people who live and work by making wood sculptures, baskets, crafts and souvenirs.
In Livingstone, there is the Maramba cultural village, an ambitious project providing a performance space to promote
Zambia’s cultural products and traditions. The cultural villages attract tourists and help to sustain local demand
for creative goods and services.The report noted that visual arts, crafts and design are sectors with potential in
Zambia. The study also suggests that although there are some private art galleries in the country, the creation
of an internet art gallery should be encouraged to promote the artwork of local artists. In 2008, Zambia exported
US$ 2.3 million of creative goods to world markets.