Lusaka - The Zambia National Broadcasting Corporation (ZNBC) has entered into a one-year long Memorandum of Understanding with film producers - Yezi Arts Promotions & Productions for the promotion and marketing of the historical documentary entitled “Kavalamanja Remembered”. The seventy-five minutes documentary is the latest of Yezi Arts Promotions & Productions efforts in documenting Zambia’s contribution to the liberation struggles in Southern Africa.
According to the MoU: “ZNBC has agreed to promote the documentary, including transmitting live the official launch of the same and subsequently to show the documentary to the Nation on its television channels”. Besides promoting and marketing the documentary, the deal will also ensure that ZNBC helps in the distribution of the documentary using its existing audio-visual sales outlets.
Yezi Arts Promotions & Productions Coordinator Esther Miyoba says that the collaboration with ZNBC is mutually benefiting as it brings the national broadcaster in partnership with her institution which is playing a critical role in the arts & culture industry as part of developing the creative industry.
“It is a milestone achievement and Yezi Arts Promotions & Productions would like to sincerely commend the national broadcaster for deciding to partner with us. It is not an easy undertaking for a private institution like ours to do what we have done but we did it because of national significance the documentary has to this country”.
Yezi Arts Promotions & Productions has so far spent ZMK97.8million on this project, and it is our hope the partnership with ZNBC will assist in interesting other institutions to partner with Yezi Arts Promotions & Productions to make the documentary available to Zambia.
The official launch of the documentary is scheduled to take place on March 11, 2011.
The Kavalamanja atrocities took place from March 6-9, 1978 during the height of the liberation struggles which saw the areas around Luangwa district heavily bombarded by the Ian Smith’s Southern Rhodesian army.